I wear makeup for extended periods of time pretty much every day. Because of this, it's imperative to me that my base makeup lasts. Up until last week I found I was needing to top up my base half way through the day, which isn't necessarily ideal.
However, during a Friday night YouTube session I stumbled across a video that suggested an alternative way of applying your base products in order to get some extra wear out of them. Imagine my surprise when I gave it a go and it actually worked!
Step One - Prime
Apply a pea sized amount of your favourite primer (my choice is the Smashbox Photo Finish Primer) all over your face to create base for your foundation. This prevents foundation from settling into fine lines and gives the skin an overall smoother texture.
Step Two - Powder
Take a translucent powder (I use the NYX Studio Finishing Powder) and apply over the primer. Again, this is helping to create a base for your foundation to adhere to in order to prolong the wear.
Step Three - Foundation/Concealer
Apply your foundation as normal over the base you've created. I'm currently using a mix of Estee Lauder Double Wear and the NARS Pure Radiant Tinted Moisturiser. I then go in with the Make Up For Ever Full Cover concealer to cover my dark circles and any blemishes I have.
Step Four - Powder (again!)
Set your makeup with a translucent powder. If you have particularly dry skin you may want to avoid this step, but I feel it helps keep the makeup in place for longer.
And voila. I won't lie, my longevity expectations weren't particularly high before I gave this a go and I certainly didn't think it was going to make a difference, but it really has. For reference, here's an awfully up close and personal shot of my face after almost 12 hours of wear.
I can't remember which video it was that mentioned this technique, but I'd love to know if you've heard of it. I'd also be interested to find out if you've given it a go and how it worked for you!